Arun C. Kumar | Leading His Industry to a New Frontier
Bringing with him more than 25 years of experience in driving digital development, with global roles across APAC, Western Europe, North America and LATAM, Arun is shifting his focus to rehabilitating the perception of advertising and marketing by digging deep into what’s working to find out what’s really wrong then charting a course for a future that better serves all.
The Data Deluge
Arun C. Kumar, a former chief data and marketing technology officer, sheds light on the evolution of marketing in the digital age in “The Data Deluge.” He emphasizes the need for ethical practices amidst the vast availability of consumer data. Despite advanced targeting capabilities, both marketers and consumers are not reaping full benefits. Kumar urges marketers to prioritize trust-building and advocate for ethical standards in the absence of regulatory changes. “The Data Deluge” advocates for a collaborative effort among marketing stakeholders to ensure a more effective and ethical use of data in marketing practices.
An educational hub curated by Arun
This is Arun’s one-stop for anyone sensitive to the fears induced by modern marketing. Through thoughtfully curated content and detailed, lucid thinking around the realities of marketing in the digital age, Arun hopes to activate a new generation of digitally savvy users and marketers who have the tools to defend their data, protect their industry from misconceptions and malpractice, and ultimately help Arun craft a safer, more equitable marketplace that results in a better experience for all stakeholders.
The Age of Reckoning
Is the CMO Dead in 18 Months or Less?
AI is great for advertising if we know how to use it
